MSC Speaks about Rocketing Fruit Demand around Chinese New Year at Fruit Logistica in Berlin

Chinese New Year is the most important of all traditional Chinese festivals, with millions of people travel home and enjoying fresh produce, both to eat and as gifts and decorations throughout the two-week holiday.

That is why MSC is delighted to be delivering a speech at the forthcoming Fruit Logistica in Berlin about its role in meeting this huge demand, how it ensures the produce arrives in the best condition at the right time, the technology and trends in the market.

Julio Nestar,  Reefer Manager for MSC in Spain, is known for his proactive capacity and deep knowledge of the fruit business. He is assisting Spanish growers to develop their sales into new potential markets, providing them with tailor-made solutions, and has been instrumental to the implementation of new initiatives and systems in reefer, which has allowed MSC Spain to triple its volume in the last six years and lead the Spanish market.  

It promises to be a fascinating presentation at Fruitnet World of Fresh Ideas, held the day before Fruit Logistica in Berlin, giving unique insights into fruit shipping and Chinese New Year.

When: February 5, 2019, from 5 pm
Where: Hall 7.3, Room Berlin (Entrance Hall 7.2)

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Find out more about the event “Fruitnet World of Fresh Ideas”
Discover MSC’s expertise in shipping fresh fruits