MSC Connects the African Coffee Industry to Worldwide Markets

MSC is thrilled to announce its participation in the upcoming African Fine Coffees Conference, a paramount gathering for global coffee professionals. Scheduled from 6 to 10 February 2024, this event will convene at theMillenium Hall Centre in Addis Ababa, Ethiopia, bringing together experts, coffee growers, traders, roasters, and industry stakeholders. As a significant entity in global coffee transportation, MSC eagerly anticipates engaging with industry peers, networking, and delving into pertinent discussions about the current trends and advancements within the African coffee sector.

The AFCC serves as a pivotal platform for knowledge exchange, where MSC, as a foremost player in container shipping and logistics, recognizes the invaluable opportunity to connect with industry professionals. It aims to gain insights into the distinct challenges and opportunities inherent in African coffee production while fostering connections that may pave the way for future collaborations and advancements.

Having facilitated coffee exports valued at over 3.6 billion U.S. dollars in 2022, Africa stands as a key contributor to the global coffee market. Ethiopia and Uganda emerged as frontrunners, with exports valued at 1.5 billion and 813 million U.S. dollars, respectively. MSC has played a part in this success story, boasting an extensive network of shipping routes that link Africa's primary coffee-producing nations like Ethiopia, Kenya, Rwanda, Tanzania, and Uganda to pivotal markets in Europe, Asia, and North America. Leveraging ports such as Mombasa and Dar es Salaam, MSC ensures the efficient and timely transport of coffee beans worldwide, guaranteeing their freshness upon arrival.

Beyond shipping services, MSC offers a comprehensive suite of hinterland andlogistics solutions that bolster the African coffee industry. These encompass road and rail transportation, and warehousing, packaging, distribution, as well as value-added services like quality control and traceability. These solutions are instrumental inmaintaining the quality and freshness of coffee beans throughout the storage, packaging, and transportation phases.

Additional, MSC has a dedicated and experienced coffee team that understands the nuances of this industry. It is the go-to partner for coffee exporters withthe following strengths:

MSC acknowledges the significance of the African Continental Free Trade Area (AfCFTA) in promoting regional integration and economic growth. It recognizes its role in aligning with the goals of AfCFTA, wherein MSC's involvement in the African coffee industry holds promise in supporting trade expansion and regional economic development. MSC will address its contributions and commitments toward supporting the objectives of AfCFTA at the conference, emphasizing its dedication to the growth and prosperity of the African coffee sector.

Come meet our experts

Our experts will be at stand F1-G1 in the main hall 6-10 February ready to support finding the best solution for your cargo.

To find out more about the African Fine Coffee event visit the conference website.  You can also learn more about MSC’s coffee solutions.